MarTech Architect

Job Title: MarTech Architect (3 Days onsite in a week)

Location: Dallas, TX OR Baskin ridge, NJ

Longterm Contract

Summary

We are seeking a highly skilled and experienced MarTech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations

Key Responsibilities

Digital Marketing & Targeting Architecture:

Design and implement a robust media marketing architecture for new and existing customers, encompassing

Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across

various channels (e.g., social media, search, display, video).

Lead Media Activation integration to enable digital marketing through social media and advertising platforms

Real-time Personalization:

Design and implement real-time personalization strategies for existing and new customers across various channels (e.g.,

online and offline channels).

Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized

experiences.

Design and Integrate rules-based and machine learning-based personalization models.

Customer Data Platform (CDP) Development:

Design and implement a CDP strategy, including:

Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party

data.

Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other

relevant data.

Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx

and system of engagements ) to activate customer data for personalized campaigns.

Prospect Data Store & Management:

Design and implement a robust prospect data store, including:

Data acquisition and enrichment strategies.

Data quality and hygiene processes.

Data privacy and compliance considerations.

Cross-functional Collaboration:

Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team

Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured

and delivering use cases

Facilitate communication and knowledge sharing across all stakeholders.